Shout your brand

You’ve got a great product. Whether you work for an industry-leading multi-national or you’re a solo-preneur, you offer something amazing – and you know it.

As a copywriter, my job is to make sure everyone else knows it too.

Maybe you need a few words for a banner ad. Maybe you need an email that converts your subscribers into buyers. Or maybe you need a killer website written. Whether it’s a big project or a small one, the point is you need those words to do their job. You need them to sell.

Good copywriting is engaging. I can take the benefits of your product or service and turn them into lightbulbs. Think about that warming image for a second: thousands of people reading your ad (or website or email or leaflet or t-shirt) and going Ping! ‘Hey, I need that in my life.’

By translating the features of your commodity into real customer benefits, I’ll help you create legions of lightbulbs.

About me

My name is Paul McGee and I love words. I mean, I really love words. Writing, reading, studying, interpreting, delivering – anything you can do with words, that’s me.


But there’s more to copywriting than a love of words. A good copywriter is a good listener. To strike an empathetic chord you have to understand who you’re talking to, and listening is crucial. That’s something I’ve learned writing across almost every medium, from fiction to biography, travel to technical (and in interviewing some of the world’s top athletes and telling their stories, but that’s a different adventure).


Using just the right descriptors, I’m able to draw the reader in until they feel something. Buy this because it’s great just doesn’t cut it. Feel the way this changes your life for the better on the other hand – now we’re making an impression. And getting results.

The trick is not to paint a picture for your clients, but to hand them the brushes and get them to paint that same picture for themselves.

That’s why you need a copywriter.

About me

My name is Paul McGee and I love words. I mean, I really love words. Writing, reading, studying, interpreting, delivering – anything you can do with words, that’s me.


But there’s more to copywriting than a love of words. A good copywriter is a good listener. To strike an empathetic chord you have to understand who you’re talking to, and listening is crucial. That’s something I’ve learned writing across almost every medium, from fiction to biography, travel to technical (and in interviewing some of the world’s top athletes and telling their stories, but that’s a different adventure).


Using just the right descriptors, I’m able to draw the reader in until they feel something. Buy this because it’s great just doesn’t cut it. Feel the way this changes your life for the better on the other hand – now we’re making an impression. And getting results.

The trick is not to paint a picture for your clients, but to hand them the brushes and get them to paint that same picture for themselves.

That’s why you need a copywriter.

Portfolio

This is where you’ll find a list of the work I’ve done. As well as examples of projects I’ve worked on, you’ll find a whole bunch of spec work, or examples, that you can peruse for an idea of what any and every medium of copywriting can look like.

Whatever kind of copy you need, that’s what I do. My portfolio is by no means exhaustive: whatever your project, whatever your market, writing great copy that sells is my thing.

Sell more with great copy

Using fresh words and original ideas, I’ll tap into the emotions of your buyers and show them why they need you in their lives. It’s about more than facts and figures: it’s about finding the evocative phrases that ignite your buyers’ passions. And believe me, everyone feels something about everything, from a hand-held food blender to a luxury yacht. My job is to help you find those feelings and shout them to your audience – and light those bulbs.

Let’s face it, 400 miles on a single charge for an electric car is a great feature, but getting your family to their beach holiday without stopping to plug in is what really matters. And touching on what matters to that doting parent/partner is going to drive sales (no pun intended). Get in touch so that we can make sure you’re using the right words to give the right message.

Build a killer email list and sell, sell, sell!

If you’ve spent any time at all in business you’ll know the importance of a good mailing list. Let’s face it, a list of email contacts is a no brainer when it comes to selling your product or service. These people have already signified an interest in what you have to offer – all you have to do is lead them by the hand with a tantalising promotion or offer or new release. As well as writing the perfect email to entice your clients, I can also help you to build that email list in the first place. Because an email is no good if you’ve got no one to send it to, right?

Let me help you with that! I can write an ebook guide that fits in with your business and gives your customers something informative and enticing to dig into. An eGuide is yours to use as you wish – it’s a file that you can send out to customers as many times as you like. Once I’ve created it and delivered it to you, the number of times you can use it – and the number of people you can send it to – is infinite. All you have to do is link to it on your website and offer it as a free guide book to anyone who signs up to your mailing list. Easy!

Discover how an eGuide can sell for you

And the perfect eGuide will deliver on your promise: it’ll be useful and interesting to your customers. It’ll give them an insight into your company or your product or service, and help them get more out of it. But it’ll also sell and encourage them to take action. We’re talking two birds with one stone here!

I have lots of original ideas about what will work for your business as an eGuide, so get in touch to discuss something amazing and let’s build your email list.

FAQs

By now you know you’ve got something great to offer. And you know you need the right copywriting service to drive your customers to action. I’m available on the contact form below and I usually reply within 24 hours (I promise to try for less though). But I’ve answered some of the more common questions below:

How do I contact you?

Easy! If you need a copywriter for your website, social media advertising, banner ads, emails, leaflets, and anything else that sells, just fill in the contact form below.

What’s the difference between copy and content?

Copywriting and content writing cross over to some extent, and I’m equally happy to write in either category. But in a nutshell, copywriting is writing that sells something. That might be getting a customer to click the buy button, or it might be a soft approach – what we call brand awareness. Content on the other hand, is designed to inform and educate. Think about blog posts and news feeds. That doesn’t mean content can’t sell, but it’s primary aim isn’t the same as copywriting.

What does copywriting include?

Lots of mediums! From the leaflets that drop through your letterbox to full page glossy magazine adverts. From a single frame banner advert on a website to an Instagram or Facebook ad. From an email to your subscribers to a multipage sales letter. Anything that’s written with an aim to selling a product, service, or idea.

How is copywriting good for my business?

Copywriting is essential for your business. Wait, scratch that. Good copywriting is essential for your business. Imagine paying for advertising space across your chosen medium. That’s an important budget decision for any business, big or small. You send out a message to hundreds, thousands, or tens of thousands, of would-be buyers. If that message doesn’t resonate with them, your money is wasted. On the other hand if you’ve got a message with great copy in it that gets those lightbulbs pinging – that’s a worthwhile investment.

What are your prices?

Honestly: I can’t answer that until we’ve had a conversation. Because frankly one size doesn’t fit all. Let’s say you need a one-page website. That might constitute a few hundred words or it might be an almost endless scroll of several thousand words. Equally, you might know exactly where you’re heading – you just need someone to say it better – or you might have only the bare bones of an idea for what you’re offering. Maybe you need a style guide written for your team as well the website copy based on that guide. And that’s just a website. There are many other mediums I write for. But don’t be scared, let’s have a chat and we’ll go from there. We can work out if we’re a good fit for each other, and I’ll give you a price before I start working.

Start a conversation

Let’s start the ball rolling. Tell me a little bit about your project and I’ll be in touch to talk it over with you. Fill in the form below or email me at paul@superfreshcopywriting.com